Sarah is Leger’s marketing director. She established the company’s Marketing and Communications department when she joined Leger in 2017. She holds a bachelor’s degree in communications (Université de Montréal) and is an MBA candidate (HEC Montréal). She was selected for the 2019 Infopresse Top 30/30, which features the 30 most promising young communicators in Quebec.
Sarah is responsible for the management and strategic marketing of Leger and its divisions. She oversees the implementation of projects related to the brand’s visibility, in addition to contributing her team’s expertise to the development of new products and services for Leger’s research teams. In addition, her department is responsible for LEO panel outreach and acquisition. Sarah is proud to use her knowledge to help Leger grow across North America.
Sarah is involved in designing and executing innovative initiatives, including the LEO mobile app, the Leger Happiness Index and the Youth Study. She is a spokesperson for Leger, in particular, for the Youth Study.