Steve Mossop

Executive Vice-President, Western Canada

Steve Mossop is the executive vice-president of Leger’s Western Canada team and leads a team of 20+ researchers serving public and private sector clients with full-service market research solutions.

Most recently, Steve was the president of Insights West, which Leger acquired in late 2021. Insights West offered insights-driven solutions via leading-edge tools and normative databases and had 15+ employees and $3M+ in billings annually in the 10 years it operated. Prior to this, Steve was at Ipsos for 17 years and managed 30+ client service staff in multiple cities after starting his career at the Angus Reid Group and TNS.

Steve has publicly released 1,000+ different opinion polls on diverse topics, including politics; economic confidence; support or opposition to various environmental, social, and economic policy issues; consumer trends; social media habits; healthcare issues; COVID-19’s impact, interest rates/inflation, and, more recently, AI trends.

His accomplishments include launching Insights West to be the fastest-growing B.C. market research company and selling the business to Leger in 2021, winning Business in Vancouver’s Top 40 Under 40 award in 2006, and winning BCAMA’s 2001 Marketer of the Year Award. Steve was chair of the BCAMA’s Senior Executive Program for 4 years and was a member of Vancouver EO for 5 years.

Steve is a frequent public speaker and media personality in British Columbia, making regular appearances on a wide variety of media outlets as the spokesperson for Leger and in the past for Insights West and Ipsos. Steve holds a BBA degree from Simon Fraser University with a concentration in marketing.