As part of Leger’s weekly COVID-19 tracking study in North America, Leger’s U.S. team is also examining how lottery consumers are changing their habits and play in these uncertain times.
OUR MOST RECENT WAVE OF RESEARCH REVEALS THAT…
- 18% of U.S. adults plan to buy lottery tickets this week: this has steadily grown from 13% in week 1 of tracking (late March).
- 20% of U.S. adults plan to visit their local store to buy lottery tickets during the pandemic: this is trending upward each week and is significantly higher than 4 weeks ago.
- The proportion of those who say they are going to stop playing for the time being has steadily trended downward.
- When it comes to actions retailers have taken to make them feel safe, over half report that employees are wearing face masks and protective gloves (62%), clear shields have been installed in front of the cashier (53%) and that machines and surfaces are being wiped down more (51%).
This web survey was conducted from May 15 to May 17, 2020, among 1,001 Americans, 18 years of age or older, randomly recruited from LEO’s online panel.
Using data from the 2016 Census, the results were weighted by gender, age, mother tongue, region, education level and presence of children in the household in order to ensure a representative sample of the population.
For comparison, a probability sample of 1,001 would have a margin of error of +3.1%, 19 times out of 20. The research results presented here are in full compliance with the CRIC Public Opinion Research Standards and Disclosure Requirements.