Leger’s North American Tracker – January 5, 2021

January 5, 2021

DOWNLOAD THE FULL REPORT AT THE END OF THIS ARTICLE

Every two weeks, we survey Canadians and Americans to explore their perspectives on COVID-19 and other current events. Stay up to date on the latest trends and discover our most recent results below.

This survey is conducted in collaboration with the Association for Canadian Studies (ACS) and published in the Canadian Press. This series of surveys is available on Leger’s website.

Would you like to be first to receive these results every two weeks? Subscribe to our newsletter now.

COVID-19 AND THE HOLIDAYS

  • 62% of Canadians are not confident that we will be able to limit the spread of COVID-19 over the next few weeks. 
  • Over the holiday period, 34% of Canadians said they visited family/friends who live outside their home rarely (once), 12% said they did so occasionally (2-3 times), and 2% said they did so often (more than three times).

THE COVID-19 RESPONSE: SATISFACTION AND A VACCINE

  • Canadians’ overall satisfaction with the measures put in place by the federal government to fight the COVID-19 pandemic (62%) is at its lowest point since March 23, 2020.
  • 71% of Canadians and 53% of Americans plan to get a COVID-19 vaccine when one approved by Health Canada/the FDA is available (representing an increase of 5 percentage points among both groups since December 14, 2020). 

METHODOLOGY

This web survey was conducted from December 30, 2020 to January 3, 2021 with 1,506 Canadians and 1,003 Americans, 18 years of age or older, randomly recruited from LEO’s online panel.

For comparison, a probability sample of 1,506 respondents would have a margin of error of ±2.53%, 19 times out of 20, while a probability sample of 1,003 would have a margin of error of ±3.09%, 19 times out of 20. 

THIS REPORT CONTAINS THE RESULTS FOR THE FOLLOWING QUESTIONS AND MORE!

  • Are you planning to make New Year’s resolutions?
  • How much influence has the COVID-19 pandemic had on the New Year’s resolutions you plan to make this year?
  • Which of the following positive impacts have you experienced as a result of the COVID-19 pandemic?
  • When a vaccine for COVID-19 that had been approved by Health Canada/the FDA becomes available to the population and it is free, do you intend to get vaccinated?
  • Over the recent holiday period did you visit with family or friends that live outside your home?
  • How confident are you that we will be able to limit the spread of COVID-19 over the next few weeks?

CLICK THE IMAGE BELOW TO DOWNLOAD THE FULL REPORT.

Related Posts

Marriage and Children: Too Much for Zillennials?

Millennials and Generation Z are often the subject of criticism when it comes to traditions and the "good old values" cherished by previous generations. Phrases like "kids these days" are frequently used to suggest that they don’t share the same values, views, or...

Pre-Launch Testing with Cube AI

Pre-launch testing with Cube AI ensures your ad is optimized to deliver maximum impact before it goes live. Guided by Cube AI's three fundamental principles, Get attention, Keep attention, and Drive an emotion, we analyze viewer focus and emotional engagement to...

Cube AI Top 5 Ads of 2024: Ads That Made Us Smile

As 2024 comes to an end, our Cube AI experts are celebrating the ads that made us smile, laugh, and feel a little lighter. In a year full of twists, turns, and challenges, these campaigns reminded us of the power of emotion—taking us on journeys that were...

Self-Care and Bad Vibes: Generations Filled With Anxiety? 

Millennials and Gen Z continue to be at the forefront of the zeitgeist. While the repeated cultural debates of the appeal of skinny jeans and whether or not trad wives have it all are not without merit, brands and organisations need to go a bit deeper to better...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.