Survey of Immigrants to Canada

At Leger, we believe that new Canadians are essential to forming Canada into the cultural mosaic that it is today. As immigration continues to bring in more new Canadians than ever, new points of view and talent can expand Canada’s presence on the world stage.

As Canada seeks to welcome half a million immigrants per year by 2025, we wanted to understand if those immigrants to Canada feel they made the right choice. Is the Canadian dream attainable for immigrants? What are the factors influencing their views?

In collaboration with OMNI Television, a division of Rogers Communications, we surveyed 1,522 immigrants to answer these questions from October 18 to 25, 2023.

Some key highlights of our survey of immigrants include…

  • 42% of immigrant households struggle to make ends meet.
  • 27% of immigrants could not describe what the “Canadian dream” means to them, while 21% said it meant a stable and good quality of life, 18% said personal freedom, and 17% said career opportunities.
  • 71% of immigrants said that Canada has not thought through a strategy on how to settle the immigrants it brings in.
  • 37% of new Canadians I.e. immigrants who have been in Canada for 5 years or less say that living in Canada has been worse than expected. 22% of immigrants who have been in Canada for 6 or more years think the same.

To learn more about our study, please read the article from OMNI Television here.

Stay tuned to learn more about our upcoming newcomers survey

In the coming months, Leger will conduct the most comprehensive study of new Canadians to explore their diverse perspectives and empower businesses and organizations to:

  • Make a positive impact on newcomers’ early experiences
  • Support their transition into Canadian society
  • Improve the products and services offered to the newcomer community

By subscribing to our newsletter, you’ll receive all notifications about our upcoming new Canadian survey and other insightful data.

To learn more, click here.


This web survey was conducted from October 18 to 25, 2023, with 1,522 immigrants to Canada I.e. those not born in the country, 18 years of age or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,522 respondents would have a margin of error of ±2.50 %, 19 times out of 20.