In collaboration with the National Post, we’ve just released a new report on Canadian national pride.
From feelings of patriotism to the desire to move provinces, or even leave the country, the findings reflect how Canadians are navigating their national identity.
Some of the key highlights of our survey include…
Overall Pride in Canada
- A large majority of Canadians (83%) say they are proud to be Canadian, including 45% who say they are very proud. Overall sense of pride has increased significantly, rising by 7 points since June 2024 (76%). When this question was asked early February 2025, 85% said they were proud to be Canadian, however, at that time—the height of Trump’s 51st state rhetoric– 58% said they were very proud.
- Over the past few months, 34% say their pride has increased, while 21% say it has declined. Among those whose pride has grown, 83% say it was influenced by Donald Trump’s remarks about Canada. Among those whose pride decreased, 74% attribute it to the recent federal election outcome.
Mobility Within and Beyond Canada
- 39% of Canadians have considered or chosen to live in another province permanently, often citing the cost of living, taxes, and a desire for change. Similarly, 28% have considered leaving Canada altogether permanently, particularly among residents of Alberta (37%). The top reasons for wanting to leave the country include affordability in Canada (60%), high taxes (55%), and dissatisfaction with the country’s direction (45%). Conservative voters are more likely to name those three reasons.
Current Feelings About Canada
- Nearly half of respondents (49%) say Canada is one of the best countries in the world to live in, up 8 points since June 2024. However, a significant share (20%) believe the country has yet to live up to that reputation, and 19% say Canada is merely “OK”.
Methodology
Results are based on online research conducted among a sample of 1,580 Canadians (18 years of age and older), with fieldwork from June 20 to June 22, 2025. A margin of error cannot be associated with a non-probability sample in a panel survey, but for comparison purposes, a probability sample of 1,580 would have a margin of error of ±2.47%, 19 times out of 20.
