Zillennial Study:
Your guide to understanding Gen Z and millennials
Deep dive into the trends shaping our younger generations.
Zillennial Study 2024 Report
Download our free 2024 Zillennial Study report to gain insights into the perspectives and influences shaping millennials, Generation Z, and Generation Alpha.
- ^Tailor your strategies
- ^Identify action priorities
- ^Attract, recruit, and retain new talent
About the study
Dive deeper than the one-size-fits-all approach
The segmentation report will not only allow you to understand the behaviours of Zillennial subgroups—it will help you target and customize your marketing and products and services. Your segmentation package includes detailed profiles of each segment, and the data analyzed.
You can also use these segments and analyses in future studies and research. Here are the segments you can explore in the segmentation report:
- The Optimist
- The Disillusioned
- The Traditional
- The Anxious
- The Unshakeable
Webinar Replay:
The 2024 Zillennial Study
Whether you employ Gen Z and millennials or want to connect with them, it’s crucial to understand their unique nuances. Watch our webinar to discover their perspectives on:
- ^Their finances
- ^Their future
- ^Their mental health
- ^Their perspectives on equity and their sources of influence
Some key findings from this year’s study
“The latest edition of our Youth Study explores how Generation Z is shaping their own path as a customer segment, though they still encounter specific challenges unique to their generation.”
Nikolas Lopez, Senior Research Director
Get deep Gen Z and millennial insights
Learn how we can help you explore trends or conduct a custom study.