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Discover the future of ad testing and optimisation

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  • ^Leverage biometric data
  • ^Gain AI-powered insights
  • ^Measure true ad impact

Learn what truly moves your audience

Maximize your advertising impact

Unlock the full potential of your marketing efforts with our comprehensive suite of ad testing and insights solutions that combine market research, advanced analytics, and AI-powered intelligence.

 

Our services include : 
    • Ad Pre-Testing
    • Brand & Ad Tracking
    • Concept Testing
    • Brand Positioning & Creative Territory Testing
    • Price Optimization
    • And much more!

Our data helps you identify the moments that matter, measure emotional and behavioral impact, and optimize creative performance, so every campaign works harder to drive acquisition, retention, and brand growth.

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Curious about our tools?

Watch our webinar on Cube AI, a solution that combines market research, biometrics, and AI to reveal what truly drives ad performance.

Learn more

Explore our blogs

Craft Advertising That Leaves a Mark, No Matter the Market

A common flaw in global marketing: international ads are often launched in new markets with little more than a translated voiceover or subtitles, leaving the core creative unchanged.

How Rebirth Storylines Reveal Themselves in Emotional Journeys

In advertising, Rebirth is often used to inspire: showing us that struggle can lead to breakthrough. But inspiration is not automatic, it depends on how audiences emotionally experience the story.

The ROI of Storytelling – How the 7 Plots Drive Sales

In a crowded market, the ads that stand out do more than communicate—they tell stories that connect through shared human emotions.

Cube AI Insights: You Bought 30 Seconds. You Got 2.

Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers scroll away.

Measuring Advertising Effectiveness With Artificial Intelligence

Every day, more than 4,000 ads compete for consumers’ attention. In this crowded landscape, brands must do more than be seen—they must be remembered.

Pre-Launch Testing with Cube AI

Pre-launch testing with Cube AI helps maximize your ad’s impact before it goes live. Using our three principles—Get Attention, Keep Attention, and Drive Emotion—we identify what captures viewers and what needs improvement.
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“Jean-Marc and his team have built an extraordinary organisation — one that we are proud to now call home. By joining Leger, our clients will gain access to a wider range of research professionals across Canada and the US, advanced analytics powered by cutting-edge AI and data science capabilities, expanded UX, CX and HX research technologies, and robust online panels and operational infrastructure. This partnership strengthens our ability to deliver rigorous, human-centred insights at scale”

Bernie Malinoff, Executive Vice-President, Consumer Insights, North America

“For my entire career, I’ve worked for research companies that have evaluated advertising recall and diagnostics through stated consumer preferences via traditional surveys.  The Leger Cube AI solution leverages biometrics enhanced with traditional survey outputs to give clients a much more powerful and comprehensive measure of consumer responses to advertising, providing insights that weren’t possible via survey metrics alone.”

Steve Mossop, EVP Western Canada, Leger

See the powerful results for yourself

Our team of experts will share the process and success stories to get you started.

Start testing today