[WEBINAR] A Portrait of Canadian Content Creators: The State of Influencer Marketing in Canada

January 20, 2021

LEGER PRESENTS…A SERIES ABOUT YOUTH

4 Webinars to Better Understand Millennials and Generation Z

As part of the 3rd edition of its Youth Study, Leger is presenting its first-ever study of Canadian content creators, aka influencers, in collaboration with Clark Influence (an agency that specializes in influencer marketing). This study enables Canadian influencers to open up about their work, aspirations, difficulties, and goals.

In this webinar, we will share information about content creators’ preferred platforms, how they perceive the future of their profession, their relationships with companies, their partnerships, and their revenue.

Influencers have been generating a lot of buzz for several years but have not always had the chance to be heard. It’s up to you, companies and agencies, to listen!

This Webinar Was Introduced By

  • Sarah Mottet, Marketing Director, Leger

And Presented By

  • Rachel Harris, Content Marketing Specialist, Leger
  • Vincent Bronner, Partner/Strategy Director, Clark Influence

WATCH THE WEBINAR


About Clark Influence

Clark Influence is an expert influencer marketing agency with offices in Montreal, Toronto and Paris. We help brands stand out in the digital landscape through creative and tailor-made influencer marketing campaigns.  Our approach is designed for change. The social ecosystem is constantly changing. Creators and influencer marketing practitioners have been navigating new social spaces for decades. From blogs to Pinterest, Instagram to TikTok, we help our clients to navigate the social jungle with the best analytical tools, talent, and creative ideas to meet the needs of audiences and professional marketers. We have built up a loyal international client base across a variety of industries, and have worked for Air France, Babybel, Fairmont Hotels, Del Monte, Yoplait, IGA, P&G, A&W, the Government of Canada, etc. For more information: www.clarkinfluence.com

About Vincent Bronner

Between Paris and Montreal, Vincent supports brands with their digital strategies. After starting his career in TV (Groupe CANAL+) where he supported international brands such as Spotify, Renault and Coca-Cola with their media strategies, he decided to join an influential marketing agency in Montreal. It was there that he made his first foray into the Canadian market and decided to embark on an entrepreneurial adventure with Clark Influence between France and Canada. Since 2018, Vincent has been supporting the content and influencer strategies for various brands such as Air France, Babybel, IGA and the Government of Quebec. 

Related Posts

Federal Politics and the Economy

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between February 23 and 25, 2024. Download the report for the full results. This series...

Reputation Matters: Why Branding and PR is Not Enough

In recent years, a company’s reputation has become more important than ever. With social media allowing people to voice their opinions on any company at any moment, a reputation that may have taken years to build can be destroyed with one Tweet or post. Since the...

Economic Recession and Federal Politics

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between December 15 and 17, 2023. Download the report for the full results. This series...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.