White Papers

Leger’s Reputation Study: 2019 Ranking

Reputation: The only study that provides a complete sector analysis of reputation for more than 260 companies in Canada.

 

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett​

​At Leger, we have spent 20 years perfecting our corporate reputation study and we are very proud to present you with the 21st edition!

Over time, this study has succeeded in improving its own reputation by year after year becoming a benchmark for the country. The study’s positive reputation is founded on its longevity and the wealth of the strategic analysis presented in the reports prepared for our clients. Leger’s Reputation Study is the largest Canadian study with over 30,000 respondents who assess nearly 300 companies each year. It is also the only corporate reputation study in Canada that presents all the data, on all the indicators, for all the major sectors of our economy, with more than 250 key figures and a wide range of cross-sectional data per report.

In this 21st year, we take it a step further by also measuring employer branding. We know that in the labour market’s current context, your margin of error to attract and retain young talent is nonexistent. Once again, Leger is pleased to offer you strategic, useful and intelligent information. The Reputation Study gives you a strategic advantage over your competition. ​

​Enjoy your read! ​

Jean-Marc Léger

President, Leger

Contact us for more information!

You will also be interested in

[CASE STUDY] How Leger Built a Customized VoC System for FinDev Canada
Posted on November 19th, 2021 in White Papers
10 min read
[CASE STUDY] How Leger Built a Customized VoC System for FinDev Canada

Discover how Leger built a customized Voc system for FinDev Canada based on the moments of truth in their client journey.

The Good, the Bad, and the COVID: U.S. Lottery – NASPL Insights
Posted on August 25th, 2021 in White Papers
2 min read
The Good, the Bad, and the COVID: U.S. Lottery – NASPL Insights

Discover the four most urgent questions to help guide continued success for the lottery industry in this article by Simon Jaworski.

[CASE STUDY] Using an Online Community to Launch a New Birth Control Option
Posted on August 13th, 2021 in White Papers
8 min read
[CASE STUDY] Using an Online Community to Launch a New Birth Control Option

Learn how a pharmaceutical company launched a new birth control option based on the insights gathered from an online community.