Leger’s Reputation Study: 2019 Ranking

Reputation: The only study that provides a complete sector analysis of reputation for more than 260 companies in Canada.


It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett​

​At Leger, we have spent 20 years perfecting our corporate reputation study and we are very proud to present you with the 21st edition!

Over time, this study has succeeded in improving its own reputation by year after year becoming a benchmark for the country. The study’s positive reputation is founded on its longevity and the wealth of the strategic analysis presented in the reports prepared for our clients. Leger’s Reputation Study is the largest Canadian study with over 30,000 respondents who assess nearly 300 companies each year. It is also the only corporate reputation study in Canada that presents all the data, on all the indicators, for all the major sectors of our economy, with more than 250 key figures and a wide range of cross-sectional data per report.

In this 21st year, we take it a step further by also measuring employer branding. We know that in the labour market’s current context, your margin of error to attract and retain young talent is nonexistent. Once again, Leger is pleased to offer you strategic, useful and intelligent information. The Reputation Study gives you a strategic advantage over your competition. ​

​Enjoy your read! ​

Jean-Marc Léger

President, Leger

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