2023 City Index Highlights

November 22, 2023

For the first time, our City Index is available across Canada! This unique study helps you listen to your citizens’ concerns and improve the services your city offers to the public based on real citizen feedback. Need help with your social media strategy? Our Digital Audit might come in handy.  

Cities and Social Media Key Highlights

  • In the past 12 months, 68% of Canadians have used social media (Facebook, Instagram, X, etc.) to get information about their municipality’s activities and announcements.
  • 13% have commented negatively about their city administration on social media and 12% have shared negative comments.​
  • 12% have used social media to contact their municipality directly or report a problem and 34% of them find their municipality not responsive enough.

Today, social media plays an indispensable role for cities. Mastering social media platforms is essential to foster effective communication with your citizens and build positive relationships.

Our Digital Audit

With the Digital Audit, Leger DGTL, our digital agency, can help you:

  • Understand how your citizens stay informed and interact with each other and your municipality.
  • Train your teams to monitor comments and ensure citizen engagement.
  • Provide your managers with a digital action plan to manage comments and detractors.
  • Establish a social media content strategy for better communication.

City Index Report

With a custom City Index report specifically made for your city, our research team can help you: 

  • Evaluate your citizens’ satisfaction level with the help of 60 indicators
  • Compare your citizen’s satisfaction level with other cities of similar sizes
  • Enable you to make informed budget decisions
  • Identify action priorities based on representative data

Are you interested in Leger DGTL’s Digital Audit or a custom City Index report? Contact us! 

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