2023 City Index Highlights

November 22, 2023

For the first time, our City Index is available across Canada! This unique study helps you listen to your citizens’ concerns and improve the services your city offers to the public based on real citizen feedback. Need help with your social media strategy? Our Digital Audit might come in handy.  

Cities and Social Media Key Highlights

  • In the past 12 months, 68% of Canadians have used social media (Facebook, Instagram, X, etc.) to get information about their municipality’s activities and announcements.
  • 13% have commented negatively about their city administration on social media and 12% have shared negative comments.​
  • 12% have used social media to contact their municipality directly or report a problem and 34% of them find their municipality not responsive enough.

Today, social media plays an indispensable role for cities. Mastering social media platforms is essential to foster effective communication with your citizens and build positive relationships.

Our Digital Audit

With the Digital Audit, Leger DGTL, our digital agency, can help you:

  • Understand how your citizens stay informed and interact with each other and your municipality.
  • Train your teams to monitor comments and ensure citizen engagement.
  • Provide your managers with a digital action plan to manage comments and detractors.
  • Establish a social media content strategy for better communication.

City Index Report

With a custom City Index report specifically made for your city, our research team can help you: 

  • Evaluate your citizens’ satisfaction level with the help of 60 indicators
  • Compare your citizen’s satisfaction level with other cities of similar sizes
  • Enable you to make informed budget decisions
  • Identify action priorities based on representative data

Are you interested in Leger DGTL’s Digital Audit or a custom City Index report? Contact us! 

Related Posts

Unlock the Potential of Canadian Newcomers in 2024

Discover the insights of our "Cracking the Newcomer Code" study, an essential resource for Canadian banks, insurance companies, government entities, public organizations, recruitment and staffing agencies, and more.  If you would like to purchase the full report...

Federal Politics and the Economy

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between February 23 and 25, 2024. Download the report for the full results. This series...

Reputation Matters: Why Branding and PR is Not Enough

In recent years, a company’s reputation has become more important than ever. With social media allowing people to voice their opinions on any company at any moment, a reputation that may have taken years to build can be destroyed with one Tweet or post. Since the...

Spring Travel Plans

Spring Travel Plans

As winter begins to phase out and spring comes roaring in, Canadians have felt the need...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.