Cookie Policy

Effective date: February 7, 2024


1.0 Cookies Policy Statement

Marketing Leger Inc. and its subsidiaries (“Leger”) uses various cookies or similar technology on its websites which are necessary for their proper functioning but also to improve their performance, enhance your experience, measure the audience and integrate service to improve the interactivity of these websites. If you browse these websites, these cookies will be installed on your Internet browser.

This Cookies Policy explains how we use these cookies and applies to websites. It also explains the types of cookies we use, why we use them and how you can change your cookie preferences.

We advise you to read this policy in conjunction with our Privacy Policy which indicates how we collect, use and process your personal information.

2.0 Definition

“Cookie”: A small text file, containing information, that is stored on your device (your computer, smart phone, tablet etc.) by a website (on which you connect) and is associated with an Internet domain (i.e. in most cases to all the pages of the same website). This file is automatically resent during subsequent contacts with the same domain. Cookies will help the internet domain, or another internet domain, recognize your device the next time you visit. We use the term “cookies” in this Policy to refer to all files that collect information in this way.

3.0 What Do We Use Cookies For?

Cookies do not cause any damage to your device, but make it easier, for example, to remember preferences, to pre-fill certain fields and to adapt the content of our websites. We therefore use cookies for different purposes, including to:

  • Store the display language of the Internet page;
  • Remember your preferences and analyze the operation of our websites;
  • Improve the functionality or performance of our websites;
  • Help us understand how our websites are used in order to improve them;
  • Recommend content to you that we believe is most appropriate for you;
  • Track your browsing for statistical or advertising purposes;
  • Etc.

Some of the uses of cookies are strictly necessary for the functionality of the websites expressly requested by the user or to the establishment of the communication and therefore exempt from consent. Other uses, which do not meet these criteria, require your consent.

When you browse our websites, a banner on the management of cookies will be displayed allowing you to activate or not cookies that are not strictly necessary for the proper functioning of our websites.

4.0 What Information Is Collected With Cookies?

The following information is collected by means of cookies:

  • your IP address;
  • your Internet service provider;
  • the day and time of the start and end of your visit;
  • your browser language;
  • the region or municipality, determined from the IP address;
  • your browser type and version;
  • the type and version of your operating system;
  • the type and model of your device (phone, tablet or computer);
  • the domain of the previous site visited;
  • the address of the pages visited on the websites;
  • your activities (e.g.: clicking, scrolling the screen) on the Leger website;
  • the point of origin of your visit;
  • the screen resolution of the device you are using.

5.0 How Long Are Cookies Stored On My Device?

A cookie can either be a session cookie or a persistent cookie. Session cookies are stored temporarily on your device while you use the websites, then deleted when you close your Internet browser. Persistent cookies remain on your device for a certain period of time after your Internet browser is closed. The period of time a persistent cookie stays on your device varies. These stored cookies allow us to know that you have already visited one or our websites Internet or to save your preferences.

6.0 What Types of Cookies Are Stored By Our Websites?

Each type of cookie serves a different purpose. We use the following types of cookies:

  • Strictly necessary cookies,
  • functionality cookies,
  • social network cookies,
  • performance cookies, and
  • cookies for targeted advertising.

These types of cookies are described in sections 6.1 to 6.5.

6.1 Cookies strictly necessary for the websites to function

These cookies are necessary for the functioning of our websites. Without them, it could not function. They therefore cannot be deactivated. They are usually set in response to actions you have taken that constitute a request for services. Thus, these cookies make it possible in particular to apply your consent preferences for security protections (for example to distinguish a human from a robot, to prevent session forgery) and to conduct fraud prevention. You can configure your browser to block or be informed of the existence of these cookies, but certain parts of the website will be affected.

6.2 Functional cookies

These cookies are used to improve and personalize the functionality of our websites, including remembering your settings and preferences to provide a personalized experience (for example. remember sites visited several times, optimizes the function of the internal search bar of the websites, remember information on your actions taken during your current visit to our websites, remember your default language, your consent to accept the use of cookies or any other saved preferences). They may be activated by us or by third parties providers whose services are used on the pages of our websites. If you do not accept these cookies, some or all of these services may not be optimal.

6.3 Social network cookies

These cookies may be set by a range of social media services that we have added to our websites. Functionality related to social networks (share button, “like”, etc.) gives you the possibility of sharing our content with your network and your friends. They also allow us to follow your browsing on other websites and to establish a profile of your interests. This may impact the content and messages displayed on other websites you visit. If you do not allow these cookies, you may not be able to use or view these sharing tools.

6.4 Performance cookies

These cookies allow us to determine the number of visits and sources of traffic, to measure and improve the performance of our websites. They also help to identify the most or least popular visited pages and to evaluate how visitors navigate on our websites, to better understand visitors in order to offer a better experience on our websites, keep your session as is if required). All information collected by these cookies is aggregated. If you do not accept these cookies, we will not be informed of your visit to our websites. Without them, we cannot know what content most popular and how often unique visitors is return to our websites, which makes it difficult to improve the information offered.

6.5 Cookies for targeting advertising

These cookies may be set by our advertising partners. They are based on the unique identification of your browser and your device. They may be used by these companies to build a profile of your interests by recording data about your visits to our websites (such as the pages you visited, the links you clicked on, the number of times you saw an advertisement, advertisements you clicked on, and your browsing habits and interests). This data is used to provide you with relevant advertisement. If you do not allow these cookies, the advertisement you see may not be relevant to you. These cookies are also used by services provided by third parties, such as the “Like” or “Share” buttons.

We and our service providers may also use information collected by cookies to design, improve or market products and services. They are collected and stored on servers that may be located outside of Canada. However, this information is not shared by Leger with third parties, except in the limited circumstances described in our Privacy Policy.

For more details on how we process your personal information, please refer to our Privacy Policy.

7.0 Do Third Parties Use Cookies On Our Websites?

We use, or allow third parties to place, cookies that fall into one of the categories listed above. For example, we use third-party analytics tools to monitor traffic on our websites.

8.0 Disable Cookies

If you do not agree to the use of cookies that are not strictly necessary, you can withdraw your consent to their use by clicking on “customize cookies” located at the top or bottom of the screen of your device, depending on our website visited. However, some services will not work as well if cookies are disabled.

Also, most web browsers allow some control of most cookies through the browser settings. Find out how to manage cookies on popular browsers. Click on the name of the browser you are interested in to find out more about its cookie management:

9.0 Contact Us

If you have any questions about the Cookies policy, please contact our Privacy Officer at:

Leger Marketing Inc.

Privacy Officer
700-507, Place d’Armes
Montreal (Quebec) H2Y 2W8 Canada
Phone: (514) 982-2464
Facsimile: (514) 221-4127

10.0 Changes To This Policy

We may update and make changes to this Cookies Policy from time to time, consistent with applicable data protection and privacy laws and principles. We encourage you to periodically review this policy to stay informed of how we are using cookies.