The spread of the global COVID-19 pandemic has forced companies and brands to innovate rapidly to stay relevant. How companies manage their relationships and communicate with their stakeholders during this period of crisis will determine whether they are able to successfully adapt and stay afloat in a world that seems to change on a daily basis.
With this in mind, Leger launched a series of webinars focused on providing information about communications in times of crisis, and how to navigate the uncertain times brought on by the pandemic. Each webinar hosted by Dave Scholz, APR; Executive Vice-President, Leger from noon-1pm EDT (from April 16 to June 18, 2020) featured a short introduction, followed by a 30-minute question and answer session featuring a special guest.
In our June 18 webinar, special guest Diane J. Brisebois, President and CEO, Retail Council of Canada (RCC), discussed the future of retail, how retailers are adapting, which sectors are doing well, which ones are at risk, and the future of ecommerce in Canada. Watch it below!
Interested in (re)watching any of the webinars in this series? Click here to (re)discover all of them.