To say that the world is in flux due to COVID-19 would be an understatement. The spread of the global pandemic has forced companies and brands to innovate rapidly to stay relevant. How companies manage their relationships and communicate with their stakeholders during this period of crisis will determine whether they are able to successfully adapt and stay afloat in a world that seems to change on a daily basis.
With this in mind, Leger has launched a series of webinars focused on communications in times of crisis. Our goal is to provide you with information that will assist you with navigating these uncertain times.
On select Thursdays from noon-1 pm EDT, Dave Scholz, APR; Executive Vice-President, Leger, will host a webinar with a special guest. Each webinar will feature a short introduction, followed by a 30-minute question and answer session. The webinars are free, but registration is required. We hope you are able to attend!
Not available on Thursdays at noon, but still interested in attending? Even if you can’t attend, please register for the webinar(s) that interest you. Following the completion of each webinar, we will send all registrants a link so that they can watch/rewatch the webinar at a time that is convenient for them.
NEW: Post-Secondary Institutions and Pandemic Communications
May 28, 2020 (noon-1pm EDT)
Special Guest: Christine Szustaczek, MCM; APR; Chief Communications Officer at Sheridan College
Post-secondary institutions faced several communications challenges when COVID-19 hit. Christine and her team have been guiding Sheridan College’s communications through the pandemic. Join Christine for a discussion on how her team has managed this so far and what the future holds for communications at the College.
Christine Szustaczek, MCM, APR is the Chief Communications Officer at Sheridan College. Prior to joining Sheridan in 2013, she ran her own communications consultancy for ten years, helping numerous colleges, universities, hospitals and social service agencies in Canada to communicate their impact. She holds an undergraduate degree in International Relations from the University of Toronto and a Master of Communications Management degree from McMaster University.
NEW: Public Health Communications During a Pandemic
June 4, 2020 (noon-1pm EDT)
Special Guest: Meredith Maxwell, Manager of Communications and Engagement, Niagara Region Public Health
Meredith will discuss what the last few months have been like for a public health communicator. She will share lessons learned and best practices for how to encourage proper and healthy behaviours while also communicating important facts to internal teams and the public.
Meredith Maxwell is a communications professional with 15+ years of progressive public relations, crisis communications and event management experience. She has a BA in Business Communications from Brock University and is currently pursuing her Masters at Mount Saint Vincent University. Meredith is currently the Manager of Communications and Engagement at Niagara Region Public Health and reminds everyone to wash their hands.
NEW: Communications About Vaccines During COVID-19
June 11, 2020 (noon-1pm EDT)
Special Guest: Dr. Noni MacDonald, OC; ONS; BSc; MD; MSc; FRCPc; FCAHS; Professor of Pediatrics at Dalhousie University
Please join Dr. Noni MacDonald and Dave Scholz for a conversation on vaccines and the importance of communications as we move to the potential development and delivery of vaccines for COVID-19.
Dr. MacDonald is a Professor in the Division of Infectious Diseases, Department of Pediatrics at Dalhousie University. One of her major areas of interest is vaccines, including vaccine safety, hesitancy, demand, pain mitigation, education and policy especially through her work with the World Health Organization (WHO). Dr MacDonald has published over 400 papers; was the founding Editor-in-Chief of Paediatrics & Child Health for over 20 years, and a former Editor-in-Chief of CMAJ (Canadian Medical Association Journal).
WATCH OUR PREVIOUS WEBINARS
Internal Communications During and After the Pandemic with special guest Tina McCorkindale
May 21, 2020 (noon-1pm EDT)
Having an effective internal communication strategy is critical during times of crisis. Tina discussed what employers are doing to communicate with their employees, and what the best practices are for internal communications moving forward.
The Rebirth of Social Media: Digital Platforms During Periods of Crisis with special guest Dr. Alex Sévigny
May 7, 2020 (noon-1pm EDT)
Social media is a critical tool during this pandemic, especially when it comes to helping physically isolated people maintain their connections with each other. Dr. Sevigny discussed our latest (April 2020) findings on social media and compared them to Leger and McMaster University’s 10-year longitudinal study: The Social Media Reality Check.
The Future of Retail: How the Retail Landscape Has Changed Forever with special guest Dr. Jacques Nantel
April 30, 2020 (noon-1pm EDT)
Brick and mortar stores are closed, and our purchasing habits have shifted to necessity over traditional patterns. What will this mean for the retail industry? Dr. Nantel discussed the future of retail over the next few months and moving forward.
Brand Health During and After COVID-19 with special guest Dr. Alan C. Middleton
April 23, 2020 (noon-1pm EDT)
Is it possible to elevate your brand during a crisis? What should brands do during and after the COVID-19 crisis to ensure their survival? Dr. Middleton discussed these issues and talked about which brands are doing well so far in these uncertain times.
Crisis Communications in Uncertain Times with special guest Dr. Terry Flynn
April 16, 2020 (noon-1pm EDT)
Whether we prepared for a pandemic in our crisis management plans or not, we are in the middle of one now, and communications are critical. Dr. Flynn discussed how companies should be communicating with their stakeholders now and into recovery.