Leger is celebrating a significant milestone today as our LEO app marks its 5th anniversary. Over the last five years, our community has rapidly grown, now boasting over 500,000 active LEO members and 300,000 application downloads. Not only that, but in less than a year, the number of users in the United States has surpassed the 100,000 mark! This remarkable growth is a testament to the support of our panel and our drive to push towards quality data, while also giving back to our community.
To celebrate this special day, we invite you to look back with us at some of the key milestones the LEO app achieved, reflecting on how far we’ve come. For instance, did you know that since its launch in 2019, over 50 million surveys were released to the public?
Here Are Some Key Successes of the LEO App…
Since our app’s launch, we have gifted back to our LEO community over 1 million rewards, reaching over $18M in rewards. These rewards are given as a token of thanks for their response to a diversified portfolio of projects.
To further encourage active participation in surveys, we’ve significantly expanded our range of rewards. When the LEO app first launched, users could only choose from a few online retailer gift cards, which were delivered to the recipient’s home. Today, our catalogue features over 25 rewards that can be claimed virtually, including gift cards, prepaid cards, and a donation option. Users also have the flexibility to convert their LEO points into chances for giveaways and contests, with prizes ranging from gift cards to electronics.
Moreover, our community’s engagement is incredibly strong. Every day, the LEO app offers a “Question of the Day,” encouraging users to respond and earn points. In the last five years, we’ve released over 72,000 questions to our community. The outcome? An overwhelming 15 million responses were submitted.
What’s Next?
These milestones exemplify the LEO app’s growth, made possible by the support of our LEO community and the trust of our business partners. Guy Girard, Vice President of Leger Opinion, states:
Our commitment to thanking LEO app users with outstanding rewards and supporting our clients in making data-driven business decisions will always be our top priority. We will continue to provide our users with exceptional rewards and first-class customer experience.
Learn more about the LEO panel and its robust capabilities for market research and industry benchmarking, or speak with our team of experts!
