Consumer Behaviour During and After the Pandemic

April 3, 2020

The COVID-19 crisis will undoubtedly have an impact on consumer habits in the future.

Some behaviours will return to normal, but others will change, as consumers themselves will have evolved. Retailers will then have to change their practices and, above all, innovate to respond to this new reality.

Leger is conducting a study on the emergence of new online behaviours during and after the crisis.

  • Online survey of 1,500 Canadians
  • Data collection from April 3-6, report available April 10
  • An assessment of over 40 behaviours

The questionnaire asks the following questions, among others:

  • Which behaviours are consumers engaging in more frequently or less frequently during the crisis?
  • Do consumers intend to maintain their new consumption habits on a regular or occasional basis after the crisis or, conversely, do they intend to return to their old habits?
  • What incentives could build loyalty among consumers who might be tempted to return to their old habits after the crisis?

Discover some of the consumer behaviours that this study explores: 

  • Online grocery shopping with home delivery
  • Online grocery shopping with in-store pick-up
  • Online purchase of alcohol with home delivery
  • Online purchase of alcohol with in-store pick-up
  • Buying from local merchants
  • Food delivery from restaurants
  • Drive-through food pickup or from the restaurant counter
  • Online purchase of meal kits (e.g. GoodFood, Miss Fresh, Cook it, etc.)
  • Online shopping for a basket of local products (fruits and vegetables, meats)
  • Working out from home
  • Purchasing in large quantities to stock up
  • Cooking in large quantities to stock up
  • Purchase of hand and surface disinfectant products
  • Purchasing prepared meals (fresh or pre-cooked)
  • Cooking yourself with basic ingredients rather than buying prepared meals (i.e. make one’s own spaghetti sauce)
  • Buying clothes online
  • Buying furniture online
  • Working from home
  • Online purchase of pharmacy products with home delivery
  • Online ordering of prescriptions at the pharmacy
  • Online purchase of glasses with or without a prescription
  • Shopping at a dollar store (I.e. Dollarama, Dollar Giant, etc.)
  • In-store purchase from a renovation centre / hardware store
  • Online purchase from a renovation centre / hardware store
  • Take an online course
  • Watching TV or movies online
  • Buying pet food online
  • Family time for entertainment activities (board games, arts and crafts, etc.)
  • Purchasing home electronic products online
  • Purchasing tea or coffee online
  • Purchasing coffees, teas, or other beverages to go
  • Purchasing essential oils
  • Purchasing vitamins or natural supplements
  • Legally purchasing drugs or narcotics
  • Online purchases of cosmetics and other beauty care products
  • Play video games
  • Drinking beer
  • Drinking wine
  • Drinking spirits and liquor
  • Buying local products
  • Eating healthy meals
  • Buying lottery tickets online
  • Playing online casino games for money

Download the study brochure or contact us to participate in this study.

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