Dave Scholz
Chief Operating Officer (COO)
Dave is Chief Operating Officer at Leger, where he has worked for over 30 years. An experienced leader, he contributes to the company’s growth and strategic evolution by overseeing operations, talent, and internal processes.
Recognized for his expertise in communications, Dave founded Leger’s Public Relations research division in 2001. He has extensive experience in corporate reputation, crisis management, media analysis, and multichannel communication. He earned his Accreditation in Public Relations (APR) in 2020 and became a Certified Analytics and Insights Professional (CAIP) in 2022.
Dave is also active in academia, teaching applied research at McMaster. He sits on the board of the Institute for Public Relations (IPR) and the Worldwide Independent Network of Marketing Research Agencies (WIN).
As an active spokesperson for Leger, he frequently speaks at conferences on topics related to reputation, public opinion, and strategic communications.