As a retailer located in Ontario, have you ever wondered how your company stacks up against the competition, and who consumers feel offers the best in-store experience? You can find out with our WOW Study. Keep reading to find out more about the insights WOW can provide you with, the top 10 retailers in Ontario in 2019, and the factor that is strongly correlated with the WOW index overall.
What is WOW?
2019 is the ninth year that Leger’s WOW study has been conducted in Ontario to identify the retailers that provide the best in-store customer experience.
WOW enables retailers to understand:
- How they can develop and retain their clientele
- Their main strengths and weaknesses (and those of their competitors)
- Who the best retailers are
The study enables companies to benchmark themselves against their competitive set, measure the impact of in-store innovations, and inspire themselves based on the performance of players outside their sector who lead by example.
Who was the best in 2019?
From September to October 2019 , 182 Ontario retailers were assessed by 400 of their recent customers aged 15 and older (over 15,000 Ontarians in total) for our 2019 WOW study.
The retailers who provided the best in-store customer experience in 2019 are:
