Our values

Leger’s values are rooted in almost forty years of industry experience, shaping the decisions and actions we take every day. These principles are a common thread uniting all colleagues in our commitment to integrity and quality in our work, as well as our commitment to each other.

Quality

We create a culture where integrity, transparency, and accountability ensure that the work of each team member contributes to our collective excellence. We are committed to delivering superior research products and services with unwavering quality accuracy of data, and strong ethical standards.

Collaboration

We bring together diverse expertise across teams, fostering a culture of learning, knowledge-sharing and collective intelligence. Working with our clients, we ensure they benefit from comprehensive insights and informed perspectives to achieve their business objectives.

Agility

We pivot with precision to stay ahead of market changes, ensuring rapid adaptation and innovation. Our solution-oriented approach allows us to be a trusted advisors and deliver timely solutions aligned with our clients’ evolving needs.

Innovation

We actively question the status quo and welcome change with enthusiasm, valuing creative thinking and considered risk-taking. Driven by a continuous pursuit of technological advancement, our goal is to not just meet but exceed our clients’ expectations.

Diversity & Inclusion

We embrace and celebrate diversity as a cornerstone of our culture, where authenticity is cherished, and a sense of belonging is universal. Our commitment to inclusivity is inherent in our research. We capture diverse audiences, enriching our insights, and ensuring every voice contributes to the quality and depth of our work.

Driven to Give

Our Driven to Give program is all about giving back to our clients, employees, and the community. It focuses on three key pillars. It is more than just an initiative; it’s part of how we bring our core values to life. We are committed to keeping this initiative going for years to come.

Client appreciation

We offer our clients a free annual study, such as our Youth Study (focused on Generation Z and millennials) or the DGTL Study (a deep dive into Canadians’ and U.S. residents’ online behaviour).

Employee well-being

During the holiday season, we close our offices to give our team time to relax and spend time with their loved ones as part of our People First program, which promotes work-life balance.

Community support

We give our employees across North America time to volunteer with local charities to give back to their communities between December and January.

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