While many holiday shoppers have made their list, probably even checked it twice, that doesn’t mean they’ve done all the holiday spending they plan to do. From Black Friday and Small Business Saturday to Cyber Monday, there’s no shortage of deals out there for...
At year’s end, marketers and retailers often reflect on the past year to understand the best strategies to close out the year and leverage holiday shopping. However, a complete review of sales trends is also an effort to predict and forecast consumer behavior moving...
What is a Market Research Online Community (MROC)? An MROC is a private, small online social network consisting of members who share a common interest in a given topic or theme. Just like any other social network, members engage in conversations with each other via a...
As the COVID vaccine rollout accelerates and consumer market conditions continue to evolve, businesses are facing a number of new questions:• Are consumers finally ready to ease back into their pre-pandemic routines and behaviors?• What opportunities—and challenges—do...
In 2020, 360 Market Reach (now Leger) conducted ongoing consumer sentiment research to help our clients stay on top of the rapid and far-reaching changes caused by the COVID-19 pandemic and evolving social and political concerns. Building on the themes and insights...
