Using IHUTs as Part of Your Research Plan

Using IHUTs as Part of Your Research Plan

  For decades, In-Home Usage Tests (IHUTs) have been the most true-to-life way to gather product performance feedback on a National and International scale. This methodology takes into consideration cultural and regional preferences for taste, smell, touch, etc....
Staying Positive & Productive While Working Remote

Staying Positive & Productive While Working Remote

Working remote is a new reality for millions of people. In this new reality, it’s something that’s always been a part of our regular schedules. We asked our team to offer some advice for staying focused and happy while working from home…here’s...
Understanding the Natural Product Buyer: 3 Unique Personas

Understanding the Natural Product Buyer: 3 Unique Personas

   Here at 360 Market Reach (now Leger), we’ve had a long history working with many natural and organic focused brands. In 2012, (based on what we’ve heard from our Market Research customers) we created 360 Natural Market, a Market Research Online Community. This...
Debunking 5 Archaic Market Research Myths

Debunking 5 Archaic Market Research Myths

  After decades in the market research industry, we know that it can provide valuable information and make a significant impact on business decisions. That’s one of the many reasons why 10 years ago we decided to create 360 Market Reach. Here, we put the art of...