In recent years, a company’s reputation has become more important than ever. With social media allowing people to voice their opinions on any company at any moment, a reputation that may have taken years to build can be destroyed with one Tweet or post.
Since the notion of a “brand image” has been invented, businesses have given the role of maintaining a brand’s reputation to the marketing departments and public relations departments of the world.
In the new age of customer experience, marketing and public relations are not enough to maintain a brand’s image. No matter what your business, there are common challenges and questions companies face.
- How can companies integrate their whole employee base in protecting their brand image?
- Where does brand reputation stem from and what are some common reputation challenges brands face?
- How do different parts of a company help, or hurt, a brand’s reputation?
- What are some solutions to increase a brand’s reputation with the help of all its employees?
Alan Middleton explored these questions and presented key findings from his book: “Reputation Matters: Why Branding and PR is Not Enough”.
The webinar took place on Wednesday, February 7th, 2024 at 12 P.M. ET on Zoom, hosted by Dave Scholz, Chief Strategy Officer at Leger, who has extensive experience in public relations and reputation research. There will be a Q&A following the webinar.
Alan Middleton is a seasoned professional with over 25 years in marketing, leading advertising roles including as President/CEO of JWT Japan. His extensive academic career includes teaching at Rutgers Graduate School of Business, York University, HEC Montréal, and business schools in Argentina, China, India, Russia, and Thailand. Middleton is recognized for his expertise as a consultant, author, speaker, and teacher.