[WEBINAR] A Portrait of Today’s Young Generations


4 Webinars to Better Understand Millennials and Generation Z

Leger presents the 3rd edition of its Youth Study. This study, which surveys more than 3,000 young people across the country, paints a comprehensive, explanatory, data-driven portrait of Generation Z and millennials. 

Based on the results of 50 questions asked to 2,000 millennials and 1,000 members of Generation Z across Canada, this webinar will present a complete portrait of these young generations: What are their aspirations, dreams, and fears? What events have impacted them most? What causes do they really care about? What are their hopes for the future?

How will COVID-19 change their paths? What impact has the crisis had on their values and behaviour? What changes that they made during the pandemic do they plan to continue?

Join us as we separate truth from fiction when it comes to young Canadians.

This Webinar Was Presented By

  • Eddie Sheppard, Vice-President
  • Allison Watson, Research Director


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