[WEBINAR] Assessing the Impact of COVID-19 on Tourism in North America

6 August 2020

On August 6, 2020, we hosted a webinar about the results of our latest study on travel and tourism, Assessing the Impact of COVID-19 on Tourism in North America.

This study provides a comprehensive look at the current and future state of travel and tourism in Canada and the United States, as well as insights and recommendations to help the industry achieve success moving forward.

The webinar was hosted by Edwin Sheppard, Associate Vice-President, Leger, who presented the key findings and their implications. Following the presentation, Tom Clark, Chair, Global Public Affairs moderated a discussion with three guest speakers:

  • Bea Sarmiento, Senior Director, Research & Insights Lead, Holiday Inn Club Vacations Incorporated
  • Chantz Strong, Executive Director of Consumer & Market Intelligence, Destination Canada
  • Monique Smith, Senior Counsel, Global Public Affairs

CLICK HERE TO LEARN MORE ABOUT THE STUDY.

CLICK HERE TO (RE)WATCH THE WEBINAR.

DOWNLOAD THE PRESENTATION BELOW.

Related Posts

A New Generation of Qualitative Research, Powered by AI

Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context, and deeper meaning behind people’s answers.  At the same time, it has long been constrained by a familiar limitation: time.  So what becomes possible...

The Customer Journey as We Know It No Longer Exists 

For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process and which levers mattered most at each stage.  That framework no longer holds up...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.