[WEBINAR] Being a Young Citizen in 2022

Leger presents a series on young people

3 webinars to better understand millennials and Generation Z

Leger presents the 4th edition of its Youth Study, the largest Canadian survey ever conducted among the younger generations. Based on a survey of 3,500 Canadians and Americans between the ages of 15 and 39, the Youth Study profiles two young generations: Generation Z and millennials.

Based on the results of more than 30 questions asked to young people, this webinar presents a complete portrait of the social, political and cultural realities of today’s young people. It defines what it means to be a young citizen in 2022.

What are the values of today’s younger North Americans? How are they different from other generations? How does this affect your business? (Re)watch our exclusive webinar to separate truth from fiction.

Being a Young Citizen in 2022

Webinar presented by:

  • Allison Watson, Senior Research Director
  • Nikolas Lopez, Research Director


This webinar is part of a series of webinars: What Does it Mean to Be a Young Person in 2022?
To watch the webinar on consumer behaviour (December 9, 2021, at 12:00 p.m. (noon) EST), click here.
To watch the webinar on work (December 16, 2021, at 12:00 p.m. (noon) EST), click here.