One year after the beginning of the pandemic, have consumers maintained the new consumption habits they adopted during the crisis?
Leger and lg2 are proud to present the 4th wave of their series of analyses on how Canadian consumers’ habits and behaviours are changing due to the COVID-19 crisis.
This new edition identifies which emerging behaviours have continued and which have stopped one year after the start of the pandemic. More than 60 behaviours were evaluated among 4,000 Canadians from April 12 to 25, 2021. The Commercial Shift: The Recovery also paints a portrait of the new consumer segments in this period of economic and social recovery.
To discover the key findings from the previous waves of this research, click the links below:
- First Wave (Onset of the Crisis)
- Second Wave (Mid-Crisis)
- Third Wave (Relaxation of Social Distancing Measures)
Christian Bourque, Executive Vice-President, Leger and Keith Barry, Partner, Vice-President, Strategy, lg2, revealed the results of the fourth wave of this study on June 18 at 12:00 p.m. (noon) EDT during an exclusive webinar. They presented the key findings of this study and the COVID-19 personas. Marc Fortin, President, RCC Quebec, moderated the discussion.