On November 5, 2020, Leger and Global Public Affairs conducted a webinar focused on the results of the U.S. election thus far, and what the potential implications are for Canada.
This panel-style webinar featured Jean-Marc Léger, Founding President, Leger and Monique Smith, Senior Counsel, Global Public Affairs. It was moderated by Tom Clark, iconic broadcast journalist and Chair of Global Public Affairs.
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent in telling Canadians who they are: through purpose statements, brand platforms, and promises about what it feels like to bank with them. Those are the commitments customers will...
An evidence-based perspective for market research. (Inspired by Ray Poynter, Understanding Synthetic Data, 2025, and related industry research) Synthetic data is data generated by computational models to replicate patterns found in real-world research data. In market...
What if, for once, we reversed the roles? At Leger, we are used to asking questions, analyzing answers, and uncovering insights that drive decisions. With The Pollster Polled, we shift perspectives: we give the floor to those who are usually behind the surveys. To...
By Anik Karimjee Canadians are rethinking how they shop for everyday household products, and the shift is both widespread and structural. What were once habitual, low-engagement purchases have become far more deliberate. Nearly nine in ten Canadians (87%) say they...
By Susan Sanei-Stamp Canadian financial institutions invest real money and real talent...
An evidence-based perspective for market research. (Inspired by Ray...
What if, for once, we reversed the roles? At Leger, we are used to asking questions,...
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