Health and Health-Related Habits [2021 WIN WORLD SURVEY]

April 7, 2022

The 2021 edition of the WIN World Survey (WWS) explored perspectives on health. This survey is conducted annually by the Worldwide Independent Network of Market Research (WIN International), of which Leger is a founding member.


  • 77% of respondents consider themselves healthy (including 78% of Canadians and 75% of Americans).
  • In terms of health-related habits they engage in a lot, very often, moderately, fairly often…
    • 67% of respondents say they eat healthy (including 72% of Canadians and 62% of Americans)
    • 65% of respondents say they sleep well (including 60% of Canadians and 59% of Americans)
    • 40% of respondents say they exercise (including 43% of Canadians and 45% of Americans)
    • 33% of respondents say they suffer from stress (including 39% of Canadians and 39% of Americans)
    • 18% of respondents say they smoke (including12% of Canadians and 18% of Americans)
    • 16% of respondents say they drink alcohol (including 25% of Canadians and 18% of Americans)

As noted by Vilma Scarpino, President, WIN International, “The WIN World Survey section on Health keeps providing important insights, which become even more necessary in recent years. The high share of people adopting healthy habits is stable compared to previous years, meaning that people keep considering health an important value to take care of. Of course, there are some less healthy habits that might be difficult to overcome: in some countries, these habits might also be related to culture and lifestyle, and people are now eager to go back enjoying those habits after the pandemic, even if they’re not the healthiest ones. There seems to be a balance between caring about one’s own health, and having troubles overcoming unhealthy habits, which can both be considered a consequence of the pandemic. Overall, data point towards and optimistic result: globally, the vast majority of the population consider themselves healthy, and there is no world region where this perception scores lower than 70%.”

Read WIN’s press release to learn more.


From October 15 to December 18, 2021, over 33,000 people from 39 countries were surveyed using CAWI/CATI/F2F/TAPI online survey methods. Leger was responsible for data collection in Canada and the United States.

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