Isabelle Blanchet appointed Vice-President, Customer Experience

February 21, 2020

For immediate release  

Montreal, February 21, 2020 – Leger is proud to announce the addition of Isabelle Blanchet to its team of experts as Vice-President, Customer Experience. 

Isabelle is a recognized consultant who has worked with service companies across Canada for more than 20 years, including Bell and Laurentian Bank. She is one of the few Canadian experts who have obtained accreditation from the Customer Experience Professionals Association (CXPA). 

Isabelle Blanchet has contributed to optimizing many customer journeys, managing and redesigning loyalty programs, deploying distribution channels (transactional sites, chat), creating grassroots marketing initiatives, and managing dissatisfaction (complaints, relations with the Ombudsman). She notes, “I am delighted to join the Leger team and offer my consulting expertise to their prestigious clients. By translating concepts into concrete solutions, I will be able to better equip and guide them in operationalizing their brand promise.” 

“Isabelle will lead our Consulting Services Department and support our Canadian clients in understanding, measuring and supporting the customer journey. She brings unique experience to effectively transform data into strategic recommendations within my Leger Metrics team,” said Jean-Marc Léger, President of Leger. 

Leger 

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986. For more information: leger360.com. 

Leger Metrics 

Leger Metrics, a division of Leger, is one of North America’s leading suppliers of Customer Experience Management (CEM) and VoC (Voice of the Customer) solutions. Our solutions and services facilitate the work of managers since they receive continuous feedback about their clients and relevant information about their performance in real-time on a user-friendly web platform. Leading-edge businesses use this business intelligence combined with our consulting services to improve their operations and thereby the customer experience delivered at their different points of sale. For more information: metrics.leger360.com. 

-30- 

For more information 

Sarah Mottet
Marketing Director
514-982-2464 #3186
E.smottet@leger360.com

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