Market Research
Whether you want to conduct traditional market research or push the envelope, our team of experts has you covered in Canada, the United States, or internationally.
Ignite your path with market research
Unique solutions
Your organization is unique, and we specialize in designing research solutions that incorporate the right tools and methodologies for your strategies, growth, and success.
Customized approach
Your brand can’t thrive with cookie-cutter or one-size-fits-all approaches. We dive deep into your organization to design unique solutions that provide strategic, actionable insights.
In-house operations experts
Experience seamless communication and higher quality data with our project managers, programmers, statisticians, coders, translators, quality control agents, and more.
End-to-end research solutions
For nearly four decades, we’ve been delivering data-driven intelligence to clients in virtually all sectors across all methodologies. Take advantage of the latest technologies and gain better insights. Need more? Our dedicated internal teams can help with all your analytics, CX, and digital marketing needs.
Discover thoughts, emotions, and opinions
Gain concrete, numerical insights
Get the best of both worlds
Need insights now? Explore our specialized studies which offer targeted insights on markets, trends, and consumer behaviour.
Qualitative
Get to the heart of your target audience’s thoughts, emotions, and opinions with qualitative research. With a focus on exploratory and interpretive analysis, this method goes beyond numbers and provides a rich understanding of your audience. Our experts excel in uncovering in-depth insights and perspectives through interviews, focus groups, observations, and more.
Quantitative
Get concrete, numerical insights for data-driven decision-making with quantitative research. This approach emphasizes quantifiable metrics you can leverage to measure and analyze trends and patterns objectively. Rely on our expert guidance and powerful online panel (LEO) to cover all your survey and statistical analysis needs.
Hybrid
Get the best of both worlds. Hybrid research seamlessly blends qualitative and quantitative approaches to help you make nuanced, data-informed decisions. This approach measures trends and patterns while going beyond numbers to uncover subjective motivations and experiences. Our experts can help you leverage diverse hybrid approaches, like online communities, sensory testing (IHUTs, CLTs), and more.
Need insights now? Explore our specialized studies which offer targeted insights on markets, trends, and consumer behavior.
Optimize your market strategies
Fine-tune your impact with our market research specialists.