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Carney Gains Momentum With Voters, but Canadians Reject Majority Built Through Floor Crossing
Following Prime Minister Mark Carney's recent visit to China and Davos, Switzerland, the federal Liberals are gaining popularity among voters. The latest Leger poll, conducted on behalf of Postmedia...
Trump, Epstein, and The American Party
From July 25 to 27, 2025, Leger, in collaboration with 338 Canada and Maintenant Media, surveyed Americans on Donald Trump's potential implication in the Epstein files, threats of tariffs, and Elon...
The ROI of Storytelling – How the 7 Plots Drive Sales
In today's saturated market, capturing consumer attention is more challenging than ever. Yet, amidst the noise, certain advertisements break through and resonate deeply with audiences. What's their...
Reputation 2025: Canada’s Brand Standouts of the Year
Reputation, the invisible currency every business trades in, blends public perception, trust, and earned admiration. As Oxford defines it, reputation is “the beliefs or opinions that are generally...
Leger X WIN: 4 in 10 People Globally now Actively Avoid Trigger Products
Leger is proud to be a part of the Worldwide Independent Network of Market Research (WIN), an organization of different market researchers around the world that develops quality insights around the...
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