For immediate release
Montreal, April 14, 2020 – We are pleased to announce the appointment of Jean-Marc Léger, CEO of Leger, and Rob Berger, Managing Director of Maru/Blue, as ESOMAR’s new Canadian representatives.
ESOMAR – the global community which represents data, research, insights and analytics professionals – is both honoured and very happy to welcome two of the most prominent researchers and leaders in the Canadian data, research, and insights industry. As both industry leaders and board members of its partner association, the CRIC (Canadian Research Insights Council), ESOMAR is thrilled to have their support in further developing its offerings to its Canadian colleagues.
“These appointments demonstrate our intention to increase the support we can offer our Canadian and North American members and partners and build bridges to our many other member communities across the world,” said Finn Raben, General Director of ESOMAR.
Jean-Marc Léger is an economist and the founder of Leger, the largest Canadian-owned market research and polling firm. Additionally, he is the principal founder of the WIN Network (Worldwide Independent Network of Market Research) and previously served as president of the network. He is also a member of the CRIC’s Board.
“I have been working with ESOMAR for many years and decided to be more active to help them succeed in Canada, especially given the plans (COVID-19 permitting), to host this year’s annual Congress in Toronto,” noted Léger.
Rob Berger is the Managing Director of Maru/Blue and leads its online sample and data services business globally. He is an industry-leading expert in online sampling and insight communities. Rob has over 22 years of experience in market research and previously worked at Maru/Matchbox as Managing Director, Market Communities. He also previously served at Vision Critical and Ipsos.
“I am very pleased to represent ESOMAR in Canada and look forward to contributing to its growing success in the North American market,” said Berger.
“We are delighted to welcome Jean-Marc and Rob and make a great success of the annual ESOMAR Congress in Toronto in September,” mentioned Reg Baker, the US representative of ESOMAR, who will work closely with the Canadian team in the coming months.
ESOMAR is a not-for-profit organization that promotes the value of market, opinion, and social research and data analytics. They have been providing ethical and professional guidance and advocating on behalf of their global membership community for over 70 years. For more information: esomar.org
Leger is the largest Canadian-owned survey, marketing research and analytics firm with more than 600 employees in eight Canadian and American offices. Leger offers real-time VOC solutions and is the sole owner of LEO (Leger Opinion), the largest proprietary panel in Canada, with more than 400,000 members. For more information: leger360.com
Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, healthcare and market research. Maru/Blue creates value for clients by connecting them with expertly profiled known respondents. They deliver instant access to the general population, specific markets, and your customers or your competitor’s customers. For more information: www.marublue.com
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