Montreal, November 25, 2019 – As of January 1, 2020, Leger, the largest Canadian-owned market research and analytics firm will begin to use the FocusVision Decipher platform to host surveys.
People and technologies are changing more rapidly than ever, and Leger recognizes that the research and analytics world must keep up.
As noted by Jean-Marc Léger, President of Leger: “A mobile-first approach is the way forward when it comes to survey design. The FocusVision Decipher survey platform is the perfect complement for Leger’s digital shift and our new LEO mobile app.”
Using Leger’s LEO mobile app, members can answer surveys and give their opinions anywhere, anytime, on any topic.
FocusVision Decipher’s mobile-first technology will optimize Leger’s surveys for mobile devices in order to provide a more user-friendly experience for LEO panel members, whether they are answering surveys on their desktop, laptop, cellphone, or tablet. The FocusVision Decipher platform will also make it easier for Leger’s clients to reach their target audiences anywhere and anytime.
Data security is of the utmost importance to Leger, and FocusVision Decipher is a secure cloud-based solution which offers flexible hosting applications and ensures high data availability. Furthermore, it is hosted in Canada and utilizes SOC certified data centres which comply with many physical and logistical security certifications.
“Our industry is reliant on consumer engagement, so our technology must continuously evolve at the same pace as consumer technology trends, expectations, and needs,” noted Zlatko Vucetic, CEO of FocusVision. “We are excited to work with Leger over the coming years with market-leading innovation and powerful survey technology.”
Leger will continue to invest in new technologies to stay at the forefront of the research and analytics industry.
About Leger
Leger is the largest Canadian-owned, market research and analytics company with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986. For more information: leger360.com
About FocusVision
Established in 1990, FocusVision offers the market’s most comprehensive suite of experience insights software solutions – including advanced surveys, online interviews and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth™ — how they think, feel, and act. Trusted by 18 of the Top-20 Fortune 100 companies, and all of the Top-10 Healthcare and CPG companies, FocusVision was honored for its Outstanding Innovation in Customer Experience Management with MarTech Breakthrough Awards in 2018 and 2019. Learn more at focusvision.com
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For more information
Leger
Sarah Mottet
Director of Marketing
514.982.2464 ext. 3186
FocusVision
Sarah Calkin-Ward
VP of Corporate Communications
+1 203.428.2495