New York, July 17, 2023 – Leger is pleased to announce that Pat DePietto, Executive Vice-President, U.S., has been named to the 2023 Insight250 list, presented by ESOMAR.
In total, 250 market research, consumer insights and data-driven marketing leaders across the globe are named to this list. The selection criteria include professional experience, academic accomplishments, published research, thought leadership, industry involvement, insight innovations, sector accolades, and more.
Pat is a true leader who is passionate about helping brands grow and become more relevant to consumers through custom research solutions and industry insights. She is dedicated to evaluating and improving the latest technology to advance research methods. In 2021, she worked closely with the team to develop 360IDEAvate, a custom innovation solution that solidifies the process of identifying consumer needs and allowing brands to develop, evaluate, and validate new ideas and opportunities. Through this research solution, brands can go from ideation to market with the confidence of research-driven and validated new brand offerings.
As noted on the Insight250 website, “Annually celebrating the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights, the Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.”
Neil Fleischer, Co-Founder and CEO of Cube (a firm specializing in UX and consumer neuroscience, in which Leger is a minority shareholder), was also named to the list.
Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and U.S. offices. Leger has been working with prestigious clients since 1986, including The Home Depot, Club Med, Reckitt, Decathlon, Nespresso, Bombardier and more.