Paige Schoenfeld joined Leger in 2021. Prior to Leger, Paige played pivotal roles in leading North American custom qualitative and quantitative research programs with a reputable research firm for over 11 years after spending time at a boutique marketing agency.
She is a passionate client-focused creative thinker and advises clients about their marketing, innovation, customer loyalty, advertising, and brand strategies using data-driven insights. Her research and consulting experience includes a diverse range of consumer and business categories including CPG, technology, government, energy, finance, non-profit, lottery and gaming.
Paige is a seasoned researcher with experience leading studies across complex quantitative methodologies such as market landscape or sizing, segmentation, customer experience, satisfaction and loyalty tracking, product/concept testing, U&A, brand health/equity and advertising tracking and testing. She has also facilitated workshops or activation sessions. She is currently completing her MBA at the University of Calgary’s Haskayne School of Business with a specialization in management analytics.