Paul joined Leger in 2022 and is a senior vice-president at the Vancouver office whose work focuses on lottery and gaming research. With nearly 30 years of market research experience, Paul is a well-respected market research executive. He is responsible for providing leadership, senior strategic advice and insights to Leger clients, as well as fostering the development of a high-performing cross-functional team of researchers.
Prior to joining Leger, Paul spent more than 23 years at Ipsos building a successful lottery and gaming practice. Having worked with most U.S. and Canadian lotteries as well as lottery and gaming vendors during his career, Paul was involved with and responsible for most of Ipsos’ lottery and gaming segmentation studies, the development of tracking programs and product testing initiatives and spearheading the development of a unique and successful scratch ticket testing model and simulator.
During the past 20 years of his career, Paul presented at several lottery and gaming conferences and authored numerous press releases and trade magazine articles. He steered much of the direction for R&D within the practice and was also retained as an expert witness in several legal cases on behalf of lotteries across North America.
He holds an MA in Sociology from the University of Calgary along with PhD coursework in marketing and market research and graduate coursework in Geographic Information Systems (GIS).