Retail
Succeed long-term and navigate the changing retail landscape.
Get strategic retail intelligence
Does your brand have what it takes to stand out from the competition?
How can you better connect with your customers and expand into new territory? How do you navigate technological, economic, and other challenges?
We know you need insights you can trust to make informed decisions and plan, and we’re here to help. Whether you need to make big-picture brand decisions or tactical tweaks, we have you covered.
We’re not just market researchers—we are retail experts who are your dedicated allies in understanding what truly matters to your customers to help you succeed. Let’s move the needle at your business together.
Some of our satisfied clients include The Home Depot, Decathlon, Metro, Sephora, and more.
Stay ahead of the competition
In addition to custom qualitative, quantitative, or hybrid research, some of our retail market research expertise you can leverage includes:
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Segmentation
Understand your target customers so you can better personalize your communications. We go beyond demographics and include behavioral, attitudinal, and psychographic variables.
Attitude and usage studies
Optimize your positioning and refine your strategy by better understanding what customers think of your (and your competitors’) products and how they use them.
Competitor analysis
Explore where you sit on important KPIs relative to your competitors and stay prepared for the future.
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Market entry research
Strategize for success when entering new markets with our proven success model and regional expertise.
Customer experience (CX) research
Build customer loyalty and increase satisfaction by understanding each touchpoint your customers have with your brand.
Pricing analysis
Understand consumers’ willingness to pay for different options so you can set the optimal prices for your products and maximize your revenue.
What makes us different?
Dedicated experts with regional expertise
Advanced analytics
WOW In-Store and WOW Digital specialized studies
Retail Council of Canada partnership
Dedicated experts with regional expertise
Our experts have been deeply immersed in retail for decades. Benefit from partnering with a team that understands your regional reality and how your competitive set differs from place to place.
Advanced analytics
When you need to go beyond traditional market research and uncover deeper insights, you can rely on our close partnership with the Leger Analytics team. We can gather new data and leverage the data you already have to help you improve your strategy.
WOW and WOW Digital
WOW In-Store (Ontario, Western Canada, Quebec) and WOW Digital (Canada) are expertly crafted retail-specific benchmarks that evaluate the in-store and online customer experience across 20+ dimensions and 20+ sectors.
Retail Council of Canada partnership
We are proud to partner with RCC, the voice of retail™ in Canada that advocates for Canadian retailers though effective advocacy, communications, and education.
Transform your retail strategy today
Advance your retail brand with tailored insights and research.