Youth Study

Arrival of the next generation

The year 2019 marked the second edition of Leger’s YOUTH study, which unveils the “COOLEST” companies as perceived by young Canadians, and provides a comprehensive overview of the behaviours and values of the next generation.

All in all, over 3,000 young Canadians were surveyed.

Why Do This?

The millennial generation is already the largest cohort in Canada, even outnumbering baby boomers. Millennials and Generation Z are the ones influencing marketing trends in the country. They think differently, which means they spend differently. Following the trends of the younger generations means keeping up with the times; easily done with Leger’s Youth Study.

The Coolest Companies in Canada (2019)

Specialty Stores

  • 1
  • 2
  • 3

Electronics

  • 1
  • 2
  • 3

Internet/Social Networks

  • 1
  • 2
  • 3

Banks

  • 1
  • 2
  • 3

Telecommunications

  • 1
  • 2
  • 3

Accessories/Beauty

  • 1
  • 2
  • 3

Streaming Platforms

  • 1
  • 2
  • 3

Restaurants

  • 1
  • 2
  • 3

Beverages

  • 1
  • 2
  • 3

E-Commerce

  • 1
  • 2
  • 3

Transportation

  • 1
  • 2
  • 3

Big Box Stores

  • 1
  • 2
  • 3

Fashion Stores

  • 1
  • 2
  • 3

Sportswear

  • 1
  • 2
  • 3

Shoe Stores

  • 1
  • 2
  • 3

Does this study interest you?

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