Youth

Arrival of the next generation

The year 2018 marks the first edition of Leger’s YOUTH study, which unveils the “COOLEST” companies as perceived by young Canadians, and provides a comprehensive overview of the behaviours and values of the next generation.

All in all, 3,000 young Canadians were surveyed.

Why Do This

The millennial generation is already the largest cohort in Canada, even outnumbering baby boomers. Millennials and Generation Z are the ones influencing marketing trends in the country. They think differently, which means they spend differently. Following the trends of the younger generations means keeping up with the times; easily done with Leger’s Youth Study.

The Coolest Companies in Canada

Specialty boutiques

  • 1
    Davids Tea Logo
  • 2
  • 3

Electronic

  • 1
    Apple Logo
  • 2
    Samsung Logo
  • 3
    Android Logo

Social Media

  • 1
    Instagram Logo
  • 2
    Facebook Logo
  • 3

Bank

  • 1
  • 2
  • 3

Mobile phone companies

  • 1
    Telus Logo
  • 2
    Bell Logo
  • 3

Pharmacy

  • 1
  • 2
  • 3

Streaming Platform

  • 1
    Netflix Logo
  • 2
    You Tube Logo
  • 3
    Spotify Logo

Restaurant

  • 1
  • 2
    Tim Hortons Logo
  • 3
    Mc Donald Logo

Top of Quebec's favorite influencers

Name Percentage
PL Cloutier 32,6%
Alicia Moffet 31,6%
Lysandre Nadeau 27,9%
Alexandra Larouche 17,3%
Élizabeth Rioux 16,8%
Cynthia Dulude 15,4%
Marc Fitt 14,6%
Noémie Lacerte 12,2%
Emma Verde 11,7%
Mahdi Ba 10,2%

Does this study interest you?

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