Survey of British Columbians: COVID-19 Rules, Financial Impacts, Dry January

February 4, 2021

From January 20 to January 25, 2021, on behalf of Postmedia, Leger conducted an online survey among British Columbians to explore their perspectives on various topics, including breaking COVID-19 rules, the financial impact of COVID-19, support for leaders, and Dry January.


  • Most British Columbians hold public figures to a higher standard when it comes to breaking COVID-19 rules: 85% think public figures should be permanently or temporarily dismissed for violating these rules.
  • Half of British Columbians admit to not following the Public Health Order (PHO) rules all of the time.
  • British Columbians think they’re doing better than others at following the rules. 61% say their commitment to the current PHO rules is better than others.
  • Of the 17% of British Columbians who own or co-own a business, 44% say they are doing worse financially because of the pandemic.
  • One-in-ten (13%) British Columbians over the age of 19 are committing to a Dry January.


  • 1,032 residents of British Columbia aged 18 or older were surveyed online using Leger’s online panel, LEO, from January 20-25, 2021.
  • Using data from the 2016 Census, the results were weighted according to age, gender, and region in order to ensure a representative sample of the population in British Columbia.
  • No margin of error can be associated with a non-probability sample. However, for comparative purposes, a probability sample of 1,032 respondents would have a margin of error of ±3.1%, 19 times out of 20.


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