The 2024 DGTL Study by Leger DGTL 

November 9, 2023

Powerful and actionable online marketing insights

Do users still trust social media and online content? Which emerging platforms are gaining ground at the expense of their competitors? How do different generations feel about branded content and online advertising? Our 2024 DGTL Study has the answers. 

On December 7, 2023, from 12 p.m. to 1 p.m. ET, we showcased the diverse findings of the 2024 DGTL study on online marketing trends and shared what has changed since last year. 

This year’s study is even bigger and better: 

  • We surveyed people across the U.S. in addition to Canadians. 
  • We implemented a more inclusive, diverse, and equitable research approach. 

Get data-driven insights for planning effective and relevant media and content strategies for 2024.

The DGTL study is more than just a study; it’s an in-depth immersion into the trends reshaping our digital landscape!


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