The 2024 DGTL Study by Leger DGTL 

November 9, 2023

Powerful and actionable online marketing insights

Do users still trust social media and online content? Which emerging platforms are gaining ground at the expense of their competitors? How do different generations feel about branded content and online advertising? Our 2024 DGTL Study has the answers. 

On December 7, 2023, from 12 p.m. to 1 p.m. ET, we showcased the diverse findings of the 2024 DGTL study on online marketing trends and shared what has changed since last year. 

This year’s study is even bigger and better: 

  • We surveyed people across the U.S. in addition to Canadians. 
  • We implemented a more inclusive, diverse, and equitable research approach. 

Get data-driven insights for planning effective and relevant media and content strategies for 2024.

The DGTL study is more than just a study; it’s an in-depth immersion into the trends reshaping our digital landscape!

 

Related Posts

Marriage and Children: Too Much for Zillennials?

Millennials and Generation Z are often the subject of criticism when it comes to traditions and the "good old values" cherished by previous generations. Phrases like "kids these days" are frequently used to suggest that they don’t share the same values, views, or...

Pre-Launch Testing with Cube AI

Pre-launch testing with Cube AI ensures your ad is optimized to deliver maximum impact before it goes live. Guided by Cube AI's three fundamental principles, Get attention, Keep attention, and Drive an emotion, we analyze viewer focus and emotional engagement to...

Cube AI Top 5 Ads of 2024: Ads That Made Us Smile

As 2024 comes to an end, our Cube AI experts are celebrating the ads that made us smile, laugh, and feel a little lighter. In a year full of twists, turns, and challenges, these campaigns reminded us of the power of emotion—taking us on journeys that were...

Self-Care and Bad Vibes: Generations Filled With Anxiety? 

Millennials and Gen Z continue to be at the forefront of the zeitgeist. While the repeated cultural debates of the appeal of skinny jeans and whether or not trad wives have it all are not without merit, brands and organisations need to go a bit deeper to better...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.