A study on digital
platform usage

The specialized study that explores the usage, behaviours, and preferences
of Canadians on social media.

DGTL Study 2026: Download the Report and Try Leon

The 2026 DGTL Study explores the key dynamics shaping online consumer presence and decision-making.
Download the report and try Leon
  • ^Refine your content strategy
  • ^Reach your target audience with more confidence
  • ^Optimize your media investments

About the study

Divided into five key chapters, the DGTL Study offers essential insights to help shape your digital strategies for 2026.

    • Platform usage
    • Influencers and content creators
    • Brands
    • Tones and formats
    • Artificial intelligence
Understand behaviours, adapt your content, integrate creators — whatever your priorities, the DGTL Study gives you the data you need to build strategies that align with today’s digital realities.

Watch the 2026 DGTL Study Webinar

We covered a variety of topics, including:

  • ^Platform usage
  • ^Influencers and content creators
  • ^Brands
  • ^Formats and tone
  • ^Artificial intelligence
Watch the webinar

Some key findings from this year’s study

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“For us at Leger DGTL, great strategies happen when data and creativity come together. The DGTL Study is designed to inspire new ideas, confirm gut feelings, and give you a strong place to start. We hope you enjoy exploring the results as much as we enjoyed putting this study together!”

Caroline Fortin, Team lead, Content

Enhance your digital strategy

Learn how we can help you explore trends or conduct a custom study.

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