Valentine’s Day

February 14, 2024

As the date approaches, Canadians are deciding how they will spend their Valentine’s Day, how much they will spend, and who they will spend it with. From February 9 to 11, 2024, we surveyed Canadians to find out their habits when it comes to celebrating Valentine’s Day.

Download the report to learn more.

Some of the key highlights of our survey about Valentine’s Day include…

  • On average, Canadians celebrating Valentine’s Day will spend $97.80 this year. Men tend to spend more than women for this holiday ($111 for men versus $80.80 for women).
  • Two-thirds of Canadians (65%) planning to spend money for Valentine’s Day will do so for their significant others, 22% for their family, 21% for their children, and 10% for themselves.
  • Nearly half (48%) will spend on gifts, 40% on dining out, and 32% on doing something special at home.
  • A large majority of Canadians (87%) believe that Valentine’s Day is overly commercialized.

Methodology

This web survey was conducted from February 9 to 11, 2024, with 1,579 Canadians aged 18 or older, randomly recruited from LEO’s online panel. A margin of error cannot be associated with a non-probability sample in a panel survey. For comparison, a probability sample of 1,579 respondents would have a margin of error of ±2.46%, 19 times out of 20.

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