[WEBINAR] A Portrait of Today’s Young Generations

2 December 2020
Subscribe

LEGER PRESENTS…A SERIES ABOUT YOUTH

4 Webinars to Better Understand Millennials and Generation Z

Leger presents the 3rd edition of its Youth Study. This study, which surveys more than 3,000 young people across the country, paints a comprehensive, explanatory, data-driven portrait of Generation Z and millennials. 

Based on the results of 50 questions asked to 2,000 millennials and 1,000 members of Generation Z across Canada, this webinar will present a complete portrait of these young generations: What are their aspirations, dreams, and fears? What events have impacted them most? What causes do they really care about? What are their hopes for the future?

How will COVID-19 change their paths? What impact has the crisis had on their values and behaviour? What changes that they made during the pandemic do they plan to continue?

Join us as we separate truth from fiction when it comes to young Canadians.

This Webinar Was Presented By

  • Eddie Sheppard, Vice-President
  • Allison Watson, Research Director

WATCH THE WEBINAR

Related Posts

A New Generation of Qualitative Research, Powered by AI

Qualitative research has always stood out for its ability to reveal what numbers alone cannot: the nuance, context, and deeper meaning behind people’s answers.  At the same time, it has long been constrained by a familiar limitation: time.  So what becomes possible...

The Customer Journey as We Know It No Longer Exists 

For years, the customer journey followed a simple funnel: a need emerged, research began, options were compared and a decision was made. Brands understood where they fit in that process and which levers mattered most at each stage.  That framework no longer holds up...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.

Subscribe