[WEBINAR] Being a Young Consumer in 2022

November 16, 2021

Leger presents a series on young people

3 webinars to better understand millennials and Generation Z

Leger presents the 4th edition of its Youth Study, the largest Canadian survey ever conducted among the younger generations. Based on a survey of 3,500 Canadians and Americans between the ages of 15 and 39, the Youth Study profiles two young generations: Generation Z and millennials.

What does it mean to be a young consumer in 2022? How do the younger generations differ from previous generations? What criteria do they use when buying a product or service?

On December 9, 2021, our exclusive webinar revealed the Youth Study’s key findings on the younger generations’ consumer behaviour.

Being a Young Consumer in 2022

Webinar presented by:

  • Christian Bourque, Executive Vice-President
  • Allison Watson, Senior Research Director

CLICK HERE TO WATCH THE WEBINAR


This webinar is part of a series of webinars: What Does it Mean to Be a Young Person in 2022?
To watch the webinar on citizenship (December 2, 2021, at 12:00 p.m. (noon) EST), click here.
To watch the webinar on work (December 16, 2021, at 12:00 p.m. (noon) EST), click here.

Related Posts

Economic Recession and Federal Politics

Every month, we conduct a survey of Canadians and Americans to explore their views on the economy, finances, and their respective governments. This month, our survey was conducted between December 15 and 17, 2023. Download the report for the full results. This series...

The 2024 DGTL Study Report:  Trends to Shape Your 2024 Strategies 

The second edition of the DGTL Study by Leger DGTL is designed to give organizations like yours helpful guidance for building and improving your 2024 digital marketing strategies. This year, we surveyed 3,046 Canadians and 1,033 U.S. residents to explore their online...

Reach Your Audience with Our Interactive DGTL Dashboard

Do online users trust influencers and branded content? What are the key factors influencing users' decisions to join or leave specific social media platforms? How do consumers explore information and advice, entertain themselves, and make informed shopping decisions...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.