[WEBINAR] Being a Young Consumer in 2022

November 16, 2021

Leger presents a series on young people

3 webinars to better understand millennials and Generation Z

Leger presents the 4th edition of its Youth Study, the largest Canadian survey ever conducted among the younger generations. Based on a survey of 3,500 Canadians and Americans between the ages of 15 and 39, the Youth Study profiles two young generations: Generation Z and millennials.

What does it mean to be a young consumer in 2022? How do the younger generations differ from previous generations? What criteria do they use when buying a product or service?

On December 9, 2021, our exclusive webinar revealed the Youth Study’s key findings on the younger generations’ consumer behaviour.

Being a Young Consumer in 2022

Webinar presented by:

  • Christian Bourque, Executive Vice-President
  • Allison Watson, Senior Research Director


This webinar is part of a series of webinars: What Does it Mean to Be a Young Person in 2022?
To watch the webinar on citizenship (December 2, 2021, at 12:00 p.m. (noon) EST), click here.
To watch the webinar on work (December 16, 2021, at 12:00 p.m. (noon) EST), click here.

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