[WEBINAR] Lottery Retail Recovery: What to Expect in 2021

March 4, 2021

COVID-19 has had far-reaching impacts on multiple sectors, including the lottery sector. Leger has been monitoring how the pandemic has impacted lottery players, retailers, and lotteries themselves for the past year.

Retailers are the conduit between players and the lottery: they hear about the winning and losing, the good and the bad, and as such, they are an extremely valuable source of information.

On March 4, 2021, at 1:00 PM Eastern Time, we conducted a webinar about how COVID-19 has impacted lottery at key retailers and what to expect for lottery retail recovery in 2021. We also discussed the relationships between players, retailers, and lotteries and built on the insights shared in our October 2020 webinar.

Simon Jaworski, the president of Leger’s US office, and Jason Allsopp, the vice-president of Leger’s Vancouver office, shared a short presentation about our latest lottery survey findings. Following the presentation, we held a panel-style discussion featuring three special guests:

  • Bob Hornberger, Cash Management and Lottery Project Lead, Wawa
  • Mike Prasla, Owner, Rudy’s – the largest independent lottery retailer in Texas
  • Lance Anderson, Assistant Director of Sales, Washington’s Lottery

CLICK HERE TO (RE)WATCH THE WEBINAR

Related Posts

Cube AI Insights: You Bought 30 Seconds. You Got 2.

Cube AI reveals why advertisers have just 2 seconds to grab attention—spark curiosity, build trust, and make ads memorable before viewers scroll away.Across hundreds of ad tests, Cube AI consistently notices the same pattern: If attention doesn’t lock in early, it...

Craft Advertising That Leaves a Mark, No Matter the Market

There’s a quiet flaw in global marketing strategy that plays out in markets around the world every day: International ads — often beautifully produced and widely celebrated in their home markets — are launched in new regions with minimal or no adaptation. Maybe the...

How Rebirth Storylines Reveal Themselves in Emotional Journeys

In his seminal work The Seven Basic Plots, author Christopher Booker argues that nearly all stories, across cultures and eras, follow one of seven fundamental narrative structures. These include well-known arcs like Overcoming the Monster, The Quest, and Rags to...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.