[WEBINAR] The Commercial Shift: Consumer Behaviour During and After the Pandemic (Phase 3)

July 20, 2020

Christian Bourque, Executive Vice-President, Leger, and Keith Barry, Partner, Vice-President, Strategy, lg2, presented the results of the third and final wave of our three-part study about how Canadian consumers’ habits and behaviours are changing due to the COVID-19 crisis.

This study is the fruit of the collective expertise of Leger and lg2: on one hand, you will have a direct line to the voice of consumers with related analyses of raw data and, on the other hand, a more empathetic reading of the numbers to help identify their impact on the transformation of business dynamics. ​

You will discover the key findings and actions to take as social distancing measures relax, at a time when 6 areas of change characterize tomorrow’s consumer:

  • Caution, health and safety
  • Digital switchover
  • Redefining the pace of life and living spaces
  • Financial awareness
  • Responsible consumption
  • Increased autonomy and creativity



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