[WEBINAR] The Commercial Shift: Consumer Behaviour During and After the Pandemic (Phase 3)

July 20, 2020

Christian Bourque, Executive Vice-President, Leger, and Keith Barry, Partner, Vice-President, Strategy, lg2, presented the results of the third and final wave of our three-part study about how Canadian consumers’ habits and behaviours are changing due to the COVID-19 crisis.

This study is the fruit of the collective expertise of Leger and lg2: on one hand, you will have a direct line to the voice of consumers with related analyses of raw data and, on the other hand, a more empathetic reading of the numbers to help identify their impact on the transformation of business dynamics. ​

You will discover the key findings and actions to take as social distancing measures relax, at a time when 6 areas of change characterize tomorrow’s consumer:

  • Caution, health and safety
  • Digital switchover
  • Redefining the pace of life and living spaces
  • Financial awareness
  • Responsible consumption
  • Increased autonomy and creativity

DISCOVER THE RESULTS OF THE STUDY HERE.

WATCH THE WEBINAR BELOW.

Related Posts

British Columbia Provincial Polling: Week of September 23

As the 2024 BC provincial election draws near, Leger plans to repeatedly administer this survey on a weekly basis to provide up-to-date polling and insights related to the upcoming election. This survey was conducted from September 20 to 23, 2024.Highlights of the...

Capturing the Moment: The Power of First Impressions in Advertising

In the fast-paced realm of advertising, capturing a viewer's attention within the first few seconds of a commercial is not just beneficial; it's imperative. Industry research, including findings from Cube AI and Leger and other advertising analytics firms, underscores...

Get the latest in your inbox

Stay up to date on cutting-edge research, news and more.