For the 24th consecutive year, Leger presented its Reputation study, the benchmark for measuring corporate reputation in Canada! This is the only study that provides a comprehensive sector-by-sector analysis of the reputation of more than 275 companies in Canada, evaluated by more than 32,000 Canadians.
In 2021, Reputation once again presented the ranking of the most reputable companies in Canada, in addition to analyzing their reputation based on Leger’s exclusive model, which consists of 6 recognized reputation pillars:
- Financial strength
- Social responsibility
- Honesty and transparency
- Quality
- Attachment
- Innovation
The study also analyzed employer brand image, measured using five key variables, to compare the images of various companies as perceived by their employees and potential candidates. Which companies were at the top of the employer brand ranking, despite the difficult pandemic context we are currently experiencing?
WEBINAR
To find out, (re)watch our webinar presented by Dave Scholz, Executive Vice-President, and Heather Owen, Vice-President. They also revealed the trends to keep an eye out for, based on the Reputation study’s 2021 ranking.
